MRC is a brand and marketing consulting firm that blends brain science with the art of storytelling.
We grow brands and train teams to create stories that build trust, drive growth, and increase your bottomline.
To be a competitive brand, you must master two things: the science of how buyers decide and the art of telling stories they trust.
WHAT THE DATA SHOWS
68% of consumers
say that brand stories influence their purchasing decisions.
Companies with compelling brand stories have a
20% increase
in customer loyalty.
Pairing a story with a product can increase its perceived value
by up to 2,706%.
WHAT DOES THIS TELL US?
Marketing should be human-centered, creating authentic connections and evoking emotion.
That's where we come in.
We blend behavioral science with brand strategy and training to:
Develop brand stories that buyers trust and remember
Equip teams with frameworks that reduce risk and improve ROI
Align marketing with and fundraising so your work ties directly to growth and ROI
Build learning cultures that keep teams engaged, agile, and ready to scale
The result: a team that knows how to tell your story, protect your brand, and drive growth in a world that’s more automated every day.
Meet the Storyteller
MYCA WILLIAMSON, MBA
Myca’s work sits at the intersection of journalism, behavioral science and creative direction, giving clients a rare combination of strategic insight, audience psychology, and compelling storytelling that moves people to action.
She has supported brands such as WEVO, United Way of Metropolitan Dallas, Goodwill Texas, Builders of Hope CDC, The City of Arlington, and The Sandlot.
Her foundation in journalism and fashion media, followed by an MBA in strategy and entrepreneurship from Southern Methodist University, gives her an unusual advantage in the field: the ability to translate abstract ideas, human psychology, and organizational goals into messages that resonate. She understands how attention works, how trust forms, and how buyers make decisions—which is why her work often expands beyond marketing into leadership communications, change enablement, and brand education for internal teams. She has taught narrative frameworks inside accelerators, guided executives through brand realignment, and built content architectures that align channels, teams, and KPIs.
Myca is a Goldman Sachs 10,000 Small Businesses alumna, an NMSDC Emerging Young Entrepreneur, former magazine editor, and award-winning educator. She has also produced and exhibited creative work through federally and city-funded art grants, including Shades of Excellence, Unseen Visions, and Crowning Glory.
Across every project, she brings a multidisciplinary lens that helps organizations tell stronger stories, communicate more confidently, and build brands that feel human in an increasingly automated world.
